All projects
Online shop · Ventilation filters · Belgium
VMCDirect
Online shop for heat-recovery ventilation filters, in three languages, where customers find their filter from the brand and model of their unit.
- Year
- 2026
- Type
- Website
- Website
- vmcdirect.com ↗

The context
Buying a ventilation filter is tedious: every unit has its own dimensions and references differ from one manufacturer to the next. So the shop starts from the customer's unit, not from the catalogue. It runs on the same application as vmcd.be, served under its own domain.
What we built
- Search by unit brand and model, by size or by filter reference
- Catalogue of more than 30 brands and 300 models, each with its compatible filters
- Cart and online payment through Mollie: Bancontact, Visa, Mastercard
- Three languages: Dutch, French, English
- Product feed for Google Merchant Center and structured data on every product page
- Back office shared with vmcd.be: orders, stock, invoices
What came of it
Live at vmcdirect.com since 2026. The former filter pages of vmcd.be redirect to the shop, which has its own name, its own design and its own search presence.


